Quick commerce startup BazaarNow has raised Rs 72 crore, about $7.8 million, in a funding round led by Peak XV Partners, as it looks to expand its grocery delivery model across smaller Indian cities and towns. Whiteboard Capital and Antler also participated in the round, alongside angel investors including Vidit Aatrey of Meesho, Karthik Gurumurthy, former head of Swiggy Instamart, Prashant Sachan of AppsForBharat, Nitin Saluja of Chaayos, Siddharth Gadia of Zeno Health, Ayyappan R of FirstClub, and FirstClub co-founder Aravind Charanyan V. The Bengaluru-based startup said it has raised Rs 80 crore to date, including its pre-seed round.

The founders previously worked at companies including Zepto, Myntra and Swiggy, with experience across growth, pricing, category management, supply chain operations, revenue planning and business management.

“Grocery buying in Tier 2 and Tier 3 cities does not look like ecommerce in metros. It is more local, more habitual and much more value-conscious,” said Priyanshu Jain, co-founder and CEO of BazaarNow.

About BazaarNow

BazaarNow has been founded in January by Priyanshu Jain, Arjun Harish and Tarithmay Mandal. BazaarNow is building a quick commerce platform aimed at middle-class households in Tier 2 and Tier 3 cities. The platform offers groceries, fruits and vegetables, daily essentials, local brands and regional assortments.