Natural sweetener startup The Sweet Change has raised Rs 1.7 crore in a pre-seed funding round led by Rebalance, with participation from investors associated with IAN Angel Fund. The startup said the raised capital will be used to expand its distribution network, launch new products and strengthen its presence in India’s sugar alternatives market. India’s sugar substitutes market was estimated at about $650 million in 2025, with demand supported by rising awareness of diabetes, obesity and metabolic health.

“The Sweet Change is building for a future where reducing sugar becomes a default consumer choice rather than a medical recommendation,” Agnihotri said.

The startup claims to have generated more than Rs 1.69 crore in revenue within its first year of operations and fulfilled over 15,000 orders. It also said monthly revenue rose from Rs 8 lakh to Rs 50 lakh after the launch of its sweetener drops in March 2026. The startup reported an 84% month-on-month compounded growth rate over the past three months and gross margins of about 75%. The Sweet Change also said it is among the top-selling sweetener brands on Amazon India.

About The Sweet Change

The Sweet Change has been founded in 2024 by Manvi Agnihotri and Sheen Hitaishi. The Sweet Change develops monk fruit-based sweeteners aimed at consumers looking to reduce their sugar intake. The startup said its products are designed as alternatives to sugar and artificial sweeteners. Its website describes its powder product as using monk fruit, prebiotic guar fibre and allulose, while its drops are made with monk fruit, water and vitamin C.