Aman Gupta, co-founder of boAt, has raised Rs 100 crore in seed funding for his new venture, Off Beat. The round was led by Bessemer Venture Partners, underscoring investor willingness to back entrepreneurs with a proven track record of building scalable companies. Off Beat, a content and creator-led venture, is expected to focus on leveraging technology and AI to build its platform, although detailed business specifics remain undisclosed.

Announcing the fundraise, Gupta emphasized the strategic value of partners over capital. “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that’s where the future lies,” he said. Gupta also highlighted Bessemer’s global track record, citing its investments in Anthropic, Shopify, Canva, and LinkedIn.

This represents Gupta’s second entrepreneurial stint after boAt, which crossed the Rs 3,000 crore revenue mark while achieving profitability. The fundraise, which materialised within a month of Off Beat’s launch, also shows strong investor confidence in his execution capabilities and his ability to build and scale consumer brands. The launch of Off Beat comes at a time when Gupta has been transitioning from his active operating role at boAt. The audio and wearables brand has also seen leadership changes and delayed IPO plans in recent months, which signalled a broader shift in Gupta’s focus toward new-age ventures.

About Off Beat

OFF/BEAT is a new Indian venture that has been founded by boAt co-founder Aman Gupta in 2026. The Delhi-based company aims to leverage artificial intelligence and technology to build consumer brands aimed at digitally native, young, and culturally driven Indian consumers.