Social entertainment platform Eloelo group has reportedly reached an annual revenue run rate of Rs 2,100 crore as of January this year. While this claim can only be verified once the company files its FY26 and FY27 financials, its recent growth trajectory offers some context. Eloelo began monetising in May 2024 and reported Rs 69.5 crore in revenue in FY25, with losses remaining largely flat, indicating early signs of scale. Riding on this momentum, the Play Ventures-backed company also raised $13.5 million in a Series B round led by Play Ventures in April last year.

Revenue from in-app purchases accounted for the entire operating revenue in FY25. The company also earned Rs 6.3 crore in non-operating income, largely from interest on fixed deposits, taking its total income to Rs 75.8 crore during the period. On the expense side, the company reported heavy spends on advertising, and promotions to drive user acquisition and retention. These costs formed the largest expense head, accounting for 34% of total expenses, and rose around 46% year-on-year to Rs 59 crore. Employee benefit expenses stayed flat at Rs 26 crore, with workforce costs stable. In contrast, spending on content creators rose more than threefold to Rs 43 crore in the last fiscal year, with a stronger focus on content-led growth. Technology costs stood at Rs 16.7 crore, about 10% of overall expenses.

Other overheads such as agency service charges, bonuses and campaigns, subscriptions, and legal and professional expenses added Rs 29.6 crore to the firm’s total expenditure, which rose 68% year-on-year to Rs 174.3 crore in FY25 from Rs 103.8 crore in FY24.Coming to the bottom line, the WestBridge-backed firm reported operating revenue for the first time, but expenses rose at a similar pace, which kept losses flat at Rs 98.5 crore in the previous year. On a unit level, Eloelo spent Rs 2.51 to earn one rupee of operating revenue in FY25. Its ROCE and EBITDA stood at negative 188.5% and 144.35%, respectively. The firm recorded current assets worth Rs 82 crore in FY25 including Rs 59 crore in cash and bank balance at the end of March 2025.

About Eloelo

Eloelo has been founded in July 2020 by Saurabh Pandey. Eloelo allows creators to host interactive video and audio live streams in multiple Indian languages and monetize through micropayments and virtual gifting.