Petcare startup Supertails reported 68% year-on-year growth in its operational revenue, which crossed the Rs 100 crore threshold in the fiscal year ended March 2025. At the same, its losses also widened 28% to Rs 52.5 crore as the company continued its expansion. Supertails’ revenue from operations surged 68% to Rs 108.3 crore in FY25, compared to Rs 64.6 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

The Supertails app offers more than 30,000 pet care products, including pet food, treats, accessories, healthcare products, and other essentials. The sale of these products accounted for nearly 95% of its total operating revenue, which stood at Rs 102.5 crore. It also provides veterinary services, including consultations, vaccinations, grooming, and preventive care at home or through its clinics. These services contributed Rs 2.65 crore during the period. Rest of the operating revenue came from franchise fees and through ad monetisation. The company also earned Rs 5 crore from non-operating sources such as gain from investments and interest income, this pushed its total income to Rs 113.3 crore in FY25.

On the cost side, cost of materials was the largest expense, accounting for 50% of the overall expenditure. This cost rose 45% to Rs 83.3 crore in FY25, while employee benefit expenses increased 15% year-on-year to Rs 25.3 crore for Supertails. Supertails spent Rs 22.9 crore on marketing and advertisements in FY25 to boost its sales, a 37% increase from FY24. Other overheads such as shipping charges, legal and professional fees, warehousing costs, and software charges added Rs 34.3 crore to its expenses. Overall expenses surged 53% to Rs 165.8 crore in FY25 from Rs 108.4 crore in FY24.

On a unit basis, the company spent Rs 1.53 to earn every rupee of revenue in FY25, a marginal improvement over FY24. As of March 2025, the Bengaluru-based firm held cash and bank balances of Rs 39 crore, while its total current assets stood at Rs 100 crore.

About Supertails

Supertails has been founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna. Supertails addresses the evolving needs of pet parents through customised offerings, positioning itself as a full-stack digital platform for pet care and parenting solutions.