Aditya Poddar, Founder & CEO says, “At FitFeast, we’re on a mission to prove that protein-rich food doesn’t have to taste boring. It can be bold, fun, and downright irresistible. IPV believed in that vision from day one, not just with capital, but with conviction. This round isn’t just about scaling a brand, it’s about rewriting the rules of how India consumes protein, one delicious bite at a time.”

FitFeast is rapidly emerging as a leading protein brand in India featured on Shark Tank Season 4, selling over 10 million grams of protein, and earning cricketers Shane Watson & Axar Patel’s backing as investor and brand ambassador. Its products are available across Zepto, Amazon, Flipkart, and more, with deliveries made to 20,000+ pin codes nationwide.

India’s health and wellness F&B market is a booming $30 billion opportunity, with protein-based products alone accounting for over $4 billion. Within this space, protein snacks are among the fastest-growing categories, expanding at over 20% annually. The rise of digital-first brands is also being fueled by a 29%+ growth rate in India’s food and beverage e-commerce sector, making it a prime time for innovation and scale in functional, better-for-you foods.

Inflection Point Ventures (IPV) is an angel investing platform with over 23,500+ CXOs, HNIs, and Professionals to together invest in startups. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in six startups so far, with a few deals in advanced stages of pipeline.