ReelSaga, a mobile-first entertainment startup, has raised $2.1 million in a seed funding round led by Picus Capital. The round also saw participation from ITI Growth Opportunities Fund, Nazara Technologies, 8i Ventures, Waveform Ventures, Warmup Ventures, Bombay54, Bharat Founders Fund, and several angel investors. The proceeds will be used to enhance app development and produce high-quality, localized content targeted at mobile users in India, Southeast Asia, and the Middle East regions.
The founders, who previously co-founded Truebil (later acquired by Spinny), aim to redefine mobile entertainment through hyper-personalized content powered by data science and product innovation. Microdramas—a popular format in China with over 5,000 series produced each year—are emerging as a mainstream entertainment choice. ReelSaga plans to introduce this trend to India with localized, emotionally engaging short episodes. ReelSaga’s app is now live, marking its entry into India’s evolving digital entertainment landscape.
ABOUT REELSAGA
Reelsaga has been founded in 2024 by Shubh Bansal, Shanu Vivek, and Ritesh Pandey. ReelSaga’s platform offers vertical, short-form dramas ranging from 1–2 minutes per episode, blending storytelling with quick, binge-worthy content.