Better Nutrition is Co-founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar. Better Nutrition aims to address the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. The brand offers wheat flour, rice, daliya, and nutrient-rich fruits and vegetables, such as pomegranates and cauliflower that are fortified with essential vitamins and minerals.
Biofortified food brand Better Nutrition has raised Rs 10 crore in a seed funding round from family offices, high-net-worth individuals (HNIs), and angel investors such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati. This round saw reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers. Greenday, the parent company of Better Nutrition, had raised Rs 3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. The fresh funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D, Better Nutrition said in a press release. The Lucknow-based company collaborates with over 15,000 farmers and, by fostering a growing network of rural micro-entrepreneurs, strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. The company plans to scale its products across pulses, oilseeds, and other foundational crops. Its next line of products will be foods made from its own crops, retaining their nutrient density, low-GI profile, and pesticide-free integrity.
Better Nutrition states that it has witnessed a 3X growth in both revenue and valuation. It was also featured on Shark Tank India and achieved a 5X increase in revenue, a 10X surge in website traffic, fulfilled over 25,000 orders, and expanded across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.