Robert Greenberg has been an innovator in the footwear industry for more than 40 years. With a combination of savvy marketing and advertising campaigns, innovative product launches and strategic global growth, Mr. Greenberg has built Skechers into a $8.97 billion global brand. Skechers offers two main styles for cricketers: Skechers Cricket Elite, which has 11 metal spikes for traction and stability, and Skechers Cricket Blade, which features seven metal spikes designed for grip, agility, and quick movements. The range is available at select Skechers retail outlets and online. Beyond cricket, Skechers supports other sports personalities, including Indian footballer Sunil Chhetri, English forward Harry Kane, basketball star Joel Embiid, and many more.
Footwear and apparel brand Skechers has added star bowler Jasprit Bumrah to its growing roster of cricket athletes, expanding its presence in the sport and further cementing its role as the official kit sponsor for the Mumbai Indians. Bumrah, who represents the India National Team and the Mumbai Indians, will now compete in Skechers Cricket footwear and appear in brand campaigns that focus on both performance and lifestyle products. Bumrah joins fellow cricketers Ishan Kishan and Yastika Bhatia, who have been wearing Skechers on the field for the past year. The brand’s involvement in Indian cricket also includes its partnership with the Mumbai Indians as the team’s kit sponsor. Rahul Vira, CEO of Skechers South Asia, said the company’s decision to sign Bumrah underscores its commitment to innovation and performance in sports, adding that the Skechers Cricket footwear line is designed to help players excel at every level. "Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers team of athletes illustrates how the signature comfort that performs of Skechers cricket footwear can help anyone’s game no matter what level you play. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India," Vira added.
“I joined the Skechers family, as they are known for blending comfort with cutting-edge innovation,” said Bumrah. “Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”