You Care Lifestyle has been co-founded by Luke Coutinho and Narendra Firodia. Luke Coutinho is a serial entrepreneur and is the founder of Luke Coutinho Holistic Healing Systems and Lifeness Science Institute and has also co-founded GoQii. Narendra Firodia is a well-known investor and social entrepreneur. Launched this year, You Care Lifestyle is an independent verification entity in the health and wellness space. The company verifies the safety, purity, and quality of products and services across various categories, including groceries, food, nutraceuticals, beauty and personal care items, pathology labs, and other lifestyle-related offerings.
Independent verification platform You Care Lifestyle (YCL) has raised $1 million in a funding round co-led by Luke Coutinho and Narendra Firodiya. The proceeds will be used to strengthen the processes for verification and authentication of products, support and invest in emerging clean brands, helping them scale and gain consumer trust, YCL said in a press release. The Mumbai based startup aims to create a trustworthy third-party verification platform, addresses critical issues like mislabelling and misinformation and drives a behaviour shift towards informed consumer choice. YCL aims to empower brands to prioritise health-conscious products and to uphold the highest quality standards and consumers to prioritise health-conscious decisions and inspire them to make choices of authentic products.
YCL intends to expand the company’s offerings and plans to onboard brands. The company will look to test and verify approx 90-100 brands across food and cosmetic sectors by the end of 2025. The startup claims that It has signed with 37 products and out of which, 24 have successfully passed third-party lab tests, and 18 products are now available on the website. These products will feature the distinctive 'Pink Tiger Stamp' an independent verification mark that signifies both approval and the quality assurance of the ingredients after rigorous testing. YCL aspires to bridge the gap between authenticity and consumer trust by creating a rigorous and reliable third-party verification system. The platform is committed to identifying and investing in businesses that share a vision of transparency, integrity, and consumer well-being.