Founded in 2019 by entrepreneurial duo Abhishek Aggarwal and Shivam Rao, Trinity Gaming has quickly established itself as a cornerstone in India’s gaming influencer ecosystem. Notably, the company is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube in Gaming in India. It manages over 1,000 creators from across the country, with partnerships with global brands such as Samsung, Realme, iQOO, and Krafton.

Nazara Technologies-owned gaming and esports firm NODWIN Gaming has announced the acquisition of Trinity Gaming, a gaming agency and platform MCN/ CSP, in a deal valued at Rs 24 crore. With this acquisition, Trinity Gaming will become a wholly owned subsidiary of NODWIN Gaming. Prior to this, Nodwin Gaming acquired Comic Con India, German esports and gaming marketing agency Freaks 4U Gaming, Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global. NODWIN Gaming said that the acquisition of 100% of Trinity's share capital would be a combination of secondary sales and stock swaps of its shares for a total consideration of up to Rs 24 crore. "The consideration would be payable partly by cash consideration up to Rs 4.8 crore and a balance of Rs 19.2 crore by way of a swap of equity shares of NODWIN Gaming," the company said. As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward.

NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and the Middle East across existing businesses and verticals of NODWIN Gaming. "We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with its expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region," said Akshat Rathee, Co-Founder of NODWIN Gaming. NODWIN Gaming will also merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it.