Winston Journey from starting techno beauty products Brand in Covid to funding in Shark Tank India
Category: Brand Growth Stories, Posted on: 02/08/2023 , Posted By: Ishika Agarwal
Visitor Count:1285



How Winston journey started..
Winston, a techno-driven personal care brand produces numerous varieties of feminine personal care items. This brand's all products offer a salon experience at home and are environment friendly. Winston makes beauty products for folks who don't have the time or money to attend a salon frequently. Himanshu Adlakha, a co-founder of Winston and the proprietor of Global Electronics Distribution in Faridabad, founded it in October 2021. He began his business career after earning his engineering degree from Lingayas University in Faridabad, along with the other co-founder of this organization, Nikita Adlakha. After earning a B.com from Jesus and Mary College, she launched a company that makes personal care products. Nikita intended to continue her business endeavors after graduating from college. On Instagram, she began to market foreign goods that were unavailable in India. Her father had a little business. But Nikita's Instagram business witnessed tremendous growth, and she invited her father to join her. Their current family-owned company is known as Milagro Beauty. To offer a salon experience at home, they both founded this personal care product firm. Winston's cutting-edge technology products give you salon-like results at home. Their website and online stores like Amazon, Flipkart, and Myntra both provide every item they sell. They have produced a wide range of goods, such as eye brow trimmers, LED masks, facial cleansers, blackhead removers, and numerous others. All the products of this company are imported from China, and the only addition is the brand name, according to the company's assertion that all their products are sustainable and covered by warranties. This item is offered on several Indian e-commerce sites, including Amazon, Nykaa, Tata Cliq, Recode, and others.


Shark Tank India Pitch & Funding

On Shark Tank India Season 2 Episode 5, Himanshu and Nikita made an appearance and asked for INR 1 crore for 4% equity at a valuation of INR 25 crore. Their facial cleansers are INR 2090 and INR 2990 each. The price of the face and brow trimmers is INR 24,90. Their trimmer features a built-in battery that can be charged through USB and is portable. Additionally, they provide a one-year replacement warranty right at your door. The rate of complaints at Winston is less than 0.5%. They source their materials from two Chinese vendors. The company's yearly sales in 2021 were 1.2 crores; from July through the end of the year in 2022, they increased to 1.5 crores; and by the end of the year in 2023, they expect to reach 6 crores. Estimated sales for August 2022 range between 46 and 47 lakhs. Sales of 42 lakhs in July 2022. 

 

Due to her lack of enthusiasm for the company, Namita Thapar was the first to back out of the agreement. She outlined two problems. One was the fact that the goods were imported from China. Consequently, there existed a trust gap. The face mask, she thought, was also gimmicky. Peyush Bansal opted out of the contract because he believed that Aman Gupta could provide them with far more assistance in this area through margin expansion. Together, Anupam Mittal and Vineeta Singh made an offer of 1 crore for 10% stock at a valuation of 10 crore, and the acquisition was ultimately consummated at the same price. This is evidence of the excellence of Winston's goods and the viability of its business strategy.

 

Growth of Winston after Shark Tank India

Winston has already seen a 300% rise in sales and a monthly income boost of 1.5 crores since its presence on Shark Tank India. This shows unequivocally that the company's goods are appealing to consumers and that its business strategy has room to expand. Winston intends to use the cash to advance its business strategy by concentrating on digital marketing, e-commerce, talent acquisition, celebrity endorsement, ERP, and logistics solutions, as well as various. This will enable the business to increase its consumer base, enhance its processes, and broaden its product offering. Customer service is another crucial lesson learned. A devoted customer base that believes in the brand and its products has been developed thanks to Winston's emphasis on customer care. This demonstrates that to grow a successful company, companies must put their consumers' needs first. Finally, Winston's achievement on Shark Tank India emphasizes the significance of obtaining funds to support business expansion. Although finance isn't always necessary for success, it can give firms the tools they need to advance their operations. This is especially crucial for companies that want to grow swiftly and seize expansion chances.

 

Conclusion

In summary, Winston is a cutting-edge personal care company that is revolutionizing the market with its distinct approach to at-home salon services. By fusing technology with high-quality goods, Winston is giving people a practical and affordable method to get beautiful results in the comfort of their own homes. Their victory on Shark Tank India and the subsequent rise in sales and revenue are examples of the force of creativity and the spirit of entrepreneurship. Their daily traffic increased by an astounding 114% and their sales tripled when they made an appearance on Shark Tank India. Since they started the brand, their income numbers have reached a record level. Their sales in January 2023 alone totalled INR 1.5 crore. Businesses who want to expand and prosper in a cutthroat market may learn a lot from Winston's strategy, including the value of effective operations, brand development, and digital marketing. Winston is positioned to grow into a significant player in the personal care sector over the next few years thanks to their commitment on ongoing expansion and improvement.


Add a Comment

Name:
Your Comment:
View Comments ()

 
     
48226 Times Visited