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Pet care startup Supertails raises $15 Mn led by RPSG Capital Ventures and others
Category: Business News, Posted on: 15/02/2024 , Posted By: Ishika Agarwal
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Supertails, a full-stack pet care startup, has raised Rs 125 crore (roughly $15 million) in a Series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. The company said in a press release that the funds will be used to enable business growth through the acquisition of new customers and investments in technology, along with the expansion of healthcare services, including Supertails Pharmacy. Supertails also plans to use the funds to venture into offline business strategy and create an omnichannel experience for customers. In November 2022, the company raised $10 million in a Series A funding round in a mix of equity and debt led by Fireside Ventures.

Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through their customised offerings. The Supertails app provides assortment of food, treats, accessories, and other pet essentials.The company has added a pet pharmacy to its platform in an effort to better assist pet owners. This has allowed it to become a full-stack platform that provides pet supplies, online veterinary consultations, online behaviour training, and a pet pharmacy. Supertails' operating income increased by 4.2X to Rs 33 crore in FY23 from Rs 7.82 crore in FY22. In FY23, the startup data intelligence platform reported losses of Rs 30.6 crore, up 2.6X from Rs 11.65 crore in FY22.In the next two years, Supertails hopes to reach an ARR of Rs 500 crore by stepping up its growth and expansion initiatives. Research indicates that there are over 35 million pets in India, and that number is expected to increase at a 15% CAGR to reach a $5 billion market.

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