Introduction

In a world full of traditional toys, Kalakaram stands out as a source of creativity and innovation, especially when it comes to kids' do-it-yourself kits. Offering a wide variety of goods with the goal of profoundly enhancing the lives of children, Kalakaram is dedicated to the holistic development of young people via artistic discovery. Kalakaram is a kids-focused DIY kits brand that provides a range of learning-based DIY kits to shape young lives into more responsive, expressive, kind, informed, and confident beings.

With the aid of imaginative DIY kits, Kalakaram seeks to enhance creativity and imagination. For children ages 4 to 14, these kits include projects for advanced skill levels as well as beginner-friendly activities.

The core of Kalakaram's work is a strong conviction in the transformational potential of art. We understand that early life is a pivotal time when susceptible minds are ready for stimulation. By giving kids opportunities to express themselves creatively, we help them develop not only their artistic abilities but also their responsiveness, expressiveness, friendliness, and confidence. The Kalakaram Experience: Not Just A Plaything DIY kits from Kalakaram are more than just creative pursuits; they are means of fostering a passion of learning, self-expression, and confidence-building. With a mini-adventure included in every kit, kids are encouraged to explore, create, and uncover the magic right at their fingertips. Their packages accommodate many interests and ability levels, ranging from traditional Indian art forms to painting and crafting.

About Kalakaram DIY Kits & Founder’s Journey

KalaKaram is founded in march 2022 by Chaitanya Malhotra and He is from Gurgaon. He is a third generation in Craft business. His grandfather’s name is Ram and his father’s name is Kamal. That’s how the name Kalakaram came into place.

A breath of fresh air in the generally conventional and vast world of children's toys is KALAKARAM. They bring with everyone a unique assortment of creative and inventive products that promise to impact the lives of everyone beloved toddlers in the most delightful and genuine way imaginable, having mastered the extremely niche area of DIY.

Their foundation is based on the widely accepted belief that art, in all of its forms, has the power to heal and transform lives. It has the unfathomable power to mould young people into more receptive, expressive, compassionate, knowledgeable, and self-assured individuals. Young minds must be properly raised, and they contend that developing one's creativity and investigating the arts are crucial to a person's whole growth. Starting early is crucial, and as they work to integrate their mission into everyone lives, they firmly believe that forming young lives involves more than just absorbing knowledge from textbooks. Their kits are the colourful threads that weave together skills and joy in the bright fabric of childhood. Every project is a miniature journey that gives kids the ability to explore, create, and realise the wonder right under their fingers. These kits are more than just paint and brushes; they're tools for encouraging learning, self-expression, and confidence-building.

They are aware of the significant influence these early years have on a child's development. Beyond just creative projects, KALAKARAM's DIY kits serve as accelerators for all-around growth. Each kit offers a toolkit for the journey through life, from developing patience and endurance to improving fine motor abilities. It's not only about the completed product when everyone watch their child proudly display their creation—everyone get to see their imagination flourish and their sense of success.

Come along on this creative, personal development, and memory-making trip with them. Because, one artistic journey at a time, they at KALAKARAM are not simply making projects, they are crafting the future.

Kalakaram DIY Kits Financials

Ninety percent of Kalakaram's sales are conducted offline; the remaining ten percent are conducted online. The company made ₹42 lakhs in sales in September of 23. They then made ₹50 lakhs in October of 23. By November of 23rd, they want to have made an additional ₹50 lakhs.

Kalakaram declared sales of ₹1.5 crores for the fiscal year '22–23. The organisation is aiming for a closing figure of ₹5 Crores and expects a significant rise in 23–24. Kalakaram has a strong financial position and a net margin of 23% per month, which shows how well they control expenses and make money.

In a market saturated with options, what sets Kalakaram apart? Our commitment to quality, innovation, and holistic development makes us a class apart. With over 75 creatively enriching products, including painting activities, craft projects, and traditional art forms, Kalakaram offers a comprehensive approach to nurturing young talents.

Shark Tank India Pitch and Deal

During his Shark Tank India season appearance, Chaitanya Malhotra gave information about his DIY kiki business.

The founder began his pitch by outlining the main problems that children are facing as a result of their increased usage of technology. He founded Kalakaram to assist children in rediscovering their creative selves.

According to the founder, in the past 18 months, they have sold through their website, reached over 350 retail locations, and been listed on key e-commerce platforms.

At a value of INR 20 crores, the founder requested INR 50 lakhs for 2.5% equity.

Anupam Mittal (Founder & CEO - People Group, Shaadi.com) increased the valuation and made an offer of ₹50 lakhs for a 4% equity share after Namita Thapar (Executive Director - Emcure Pharmaceuticals), proposed ₹50 lakhs for a 5% ownership interest. Vineeta Singh (Co-founder & CEO - Sugar Cosmetics) chose not to participate, citing uncertainty about the business's scalability and valuation. Peyush Bansal (Co founder & CEO - Lenskart.com) offered ₹50 lakhs in exchange for a 5% stock stake, matching Namita's offer exactly. Aman Gupta (Co-founder and CMO – boat) matched Anupam's offer in full, offering ₹50 lakhs in exchange for a 5% stock share.

Peyush changed his offer throughout the negotiating process to ₹60 lakhs for a 6% equity stake. Still, Anupam and Namita made the decision to work together. Originally wanting to work alone, Aman changed his offer to ₹60 lakhs for a 6% equity stake. Even with the change, Aman finally decided to withdraw from the talks as Chaitanya insisted that he collaborate with other sharks. The final deal was sealed with Peyush, Namita, and Anupam reaching an agreement.

Kalaram got a deal of INR 60 lakhs for 6% equity at a valuation of INR 10 crores from Anupam Mittal, Peyush Bansal, and Namita Thapar.

At the end, the idea of Kalakaram first began with the discovery that craft professionals, designers, teachers, scout leaders, camps and other craft enthusiasts were having difficulty finding the prices and quantities of craft supplies that they needed.