Introduction

Conscious Chemist is a cutting edge clean cosmetics brand that provides useful and efficient goods that are essential choices for today's conscientious and conscious consumer rather than alternatives. They are developing a line of intelligent, biocompatible skincare products by combining the best aspects of science and nature. Their goal is to produce goods that are safe for the environment and all types of skin. They always keep an ear out for what the beauty community loves, thinks, and anticipates as the future because we value the truth over pseudoscience. They do not view self-care as a means of indulgence, but rather with the utmost respect. The foundation of our vision and goods is functionality.

The cosmetics company Conscious Chemist takes great satisfaction in its own brand identification. With the ingredients in skincare products, they not only support your skincare objectives but also address environmental concerns.

Conscious Chemist is quickly gaining popularity as a staple in the skincare routine of all clean beauty enthusiasts. The company has successfully combined science and nature in skincare, which is a welcome concept in a world that is always evolving. It's time for us to join the clean beauty movement, as seen by the growing popularity of social media hashtags and phrases like #vocalforlocal and #cleanbeauty #sustainable #global. Conscious Chemist drew our notice a year ago with its idealistic and astute biocompatible skincare solutions. Potency and purity are two different things, yet together they establish the foundation that the label rests on. I think the incorporation of simplicity and minimalism is perhaps the most important concept in beauty, however that's asking for a lot. However, the Conscious Chemist team shocked me by offering only two items on their menu in the previous year.

Founder’s Journey of Conscious Chemist

Conscious Chemist is a science backed beauty firm founded in 2019 by Robin Gupta and Prakher Mathur, whose goal is to dispel consumer misconceptions about chemicals by providing solutions based on solid data. The company offers 29 made Safe® certified, performance-focused goods in its portfolio. In order to provide noticeable improvements in skincare, the company places a high value on ingredient transparency and concentrates on clinically tested strategies. Prakher Mathur, COO of Conscious Chemist and co-founder, has experience in sales and content marketing from his time at PropTiger & Schindler. In 2015, he graduated with a bachelor's degree from Galgotias University, and in 2018, he finished his MBA at NMIMS Hyderabad.

 With their complimentary skills, they are working together to drive the brand's mission. Both Robin Gupta and Prakher Mathur were enthused about the marketing claims made by other products, such as being chemical-free, eco-friendly, or 100% natural. They were curious as to whether these labels were real.

Co-founder Robin Gupta prior positions at Yumchek and Steel Authority of India are part of Gupta's professional background. In 2015, he graduated with a BBA from Galgotias University, and his commercial expertise helped the company flourish.

Business Model of Conscious Chemist

Conscious Chemist is doing a large-scale operation of best skincare products to control acne, hyperpigmentation treatment, reduce open pores, serum for glowing skin, body pigmentation, that sells more than 25,000 units a month throughout India. Not only are their products accessible to a large national consumer base, but they are also carried by well-known retail brands like Shoppers Stop and Health & Glow.

According to Ivy Chin, partner at Inflection Point Ventures, "consumer behaviour with regard to beauty and skincare has clearly changed over the last three to five years." The story of clean and sustainable beauty products has gained momentum due to the rise of influencers and celebrities who share their beauty routines. The entry of established and emerging brands into this industry will further accelerate its growth, and we think Conscious Chemist has found the ideal niche thanks to its brand-building approach that is purpose-driven. Supporting companies that are not only on a successful growth trajectory but also environmentally aware has always been vital to IPV.

A variety of elements make up their main advantages and USPs. They provide cutting-edge, issue-specific skincare products to address problems like hyperpigmentation, ageing, acne, and sun damage. Because their products are made with clinical actives, even beginners in skincare can use them. The brand's portfolio is mostly results-driven, with a strong emphasis on informing customers about ingredients and increasing consumer knowledge of the advantages of goods with scientific backing. Conscious Chemist distinguishes itself in a market that values honesty and transparency more and more by giving customers looking for reliable, efficient products well-informed options. The beauty and personal care market in India is projected to develop at a compound annual growth rate (CAGR) of 6.286%, from USD 25.96 billion in 2023 to USD 35.21 billion by 2028.

With a customer base of 350,000, Conscious Chemist has accomplished noteworthy milestones and shown excellent product loyalty and customer retention. Additionally, they have established a strong online presence on Instagram, gaining 61,000 followers, which has expanded the brand's audience and power.

Shark Tank India Pitch

The founders were seeking funding deal of ₹60 lakhs at a ₹30 Crore valuation. They have serviced 3 lakh consumers up to the pitch, and their FY 2022–23 sales came to ₹4.5 crores. Lotus Herbals and Inflection Point Ventures were theirs previous investors. In November 2023, Conscious Chemist raised an undisclosed amount from Inflection Point Ventures. As per their pitch, the valuation was around 16 Crores in their last round.

Given that Vineeta Singh (CO-Founder & CEO SUGAR Cosmetics) works in the same cosmetics industry, she was already aware of the company. The package is entertaining and reliable, which she and the other sharks found appealing. They will still need to burn through the investment for a while, though. Sharks were wary since they had less money in the bank, which may result in the company suffering losses in a matter of months.

Aman Gupta (Co-Founder and CMO Boat Lifestyle) enquired about their plans, but received no satisfactory response. Going offline and expanding their catalogue did not sit well with Sharks. The ambiguous approach discouraged all sharks from closing a deal.

Anupam Mittal (CEO People Group) suggested that they get in touch with Lotus Herbals once more, while Aman Gupta suggested employing a salesperson in order to concentrate on increasing sales.

Conscious Chemist left the Shark Tank India without a deal.

Conclusion

The company has a distinctive product selection and has made wise investments that will only help it grow. Their financial metrics and dedication to innovation indicate that they are a brand to watch in the upcoming years, even though they might not have been able to acquire investment for Shark Tank India. It will be interesting to observe how Conscious Chemist affects skincare in India and abroad as it develops and grows.